Typography makes room.
Large, fine serif letters alternate with a solid grotesk. Headlines take on the scale of architecture; small annotations leave room for the image. That relationship continues through the archive, research and project detail.
Nova Forma / Case study / 2026
Nova Forma — Light takes form
01 / BriefNOVA FORMA
Starting point
Nova Forma is imagined as a Sarajevo lighting atelier connecting architecture and craft. The digital experience should communicate space, the relationship between materials and the warmth of light, beginning with the first screen.
The project develops a concept on an existing foundation. Its content architecture starts with spatial studies and materials; project names belong to this portfolio scenario.
02 / Art directionMATERIAL × LIGHT
Kobalt / Cobalt#243FC4
Limun / Citrus#E2ED9B
Mineral / Mineral#F2F3E9
Cobalt gives space depth. Pale citrus becomes a signal, while mineral paper quiets the archive. The orbital mark follows the geometry of the first object. New campaign photography connects identity and material in one composition.
01 / 03
Material × light
Glass diffuses a point of light into a quiet, milky glow.
A visual experiment with image illumination.
03 / Design systemTYPE / SPACE / MOTION
Material sets the story.
Opal, copper and linen offer three ways of seeing the same light. Room photography and close details connect into one study, allowing every object to belong to a space.
Motion follows the eye.
The opening photograph moves into the collection, then expands into the material chapter. The light disc continues into the process diagram, whose final point opens the atelier. Scrolling connects the chapters and reverses them along the same path. The rhythm stays shorter and clearer on phones.
04 / Digital experienceBS / EN
Outcome
The implemented experience connects the opening composition, the Orbita and Plisé collections, an atmosphere study, the shaping process and a cinematic atelier chapter. The cursor moves a light field; scrolling opens the frame and draws a path from space to object. Two languages and two themes belong to the same system. The light study on this page makes three materials directly comparable.
The outcome is a functional web concept. New campaign imagery was generated for the cobalt identity; the archive also includes earlier AI studies. Visuals explore imagined spaces. There is no sales data, client delivery or user research associated with this project.
Visual foundation: THE SHIFT. Starting code: mqrijqm/nova-forma. Development: a new orbital mark, cobalt identity, campaign imagery and cinematic material sequence. The photographic chapter rhythm was developed through a crossover with the Sarto study.
LightMaterialSpaceLightMaterialSpace
SvjetloMaterijalProstorSvjetloMaterijalProstor